Catchment Area Gap Analysis
Designed to help organisations identify underserved areas, engagement opportunities, and gaps within their current audience reach.
This spreadsheet combines postcode and demographic analysis to support strategic planning and targeted engagement activity.
Can help organisations…
- Identify areas with low engagement
- Compare audience reach against local demographics
- Support inclusion and audience development planning
- Inform outreach and partnership work
- Strengthen funding and evaluation evidence
- Prioritise marketing activity geographically
Key Features:
- Integrated postcode analysis tools
- Pre-built formulas and lookups using the latest 2021 Census and 2025 Index of Multiple Deprivation (IMD) data
- Structured reporting outputs
- Easy filtering and sorting
- Adaptable for different organisation sizes
Screenshots
